It sponsored various sports events including V8 Supercar teams Kelly Racing and Perkins Engineering from years 2006-2015, Richard Childress Racing 07 car in years 2005-2009 for NASCAR Sprint Cup Series. Jack Daniels as a brand has been an avid participator of events and sports to create visibility for its products. Some of them are Frank Sinatra, Lemmy Kilmister, Michael Anthony and Hank Williams Junior. People love its taste and flavour and are always eager to share their experience with other fellows.įamous personalities have gone on record admitting their love for products belonging to Jack Daniels. One of the main reasons for such high popularity of Jack Daniels is because of mouth publicity. A brand has taken help of various advertising tools and its ads are shown via social media, television, newspapers, magazines and billboards. It has a distinctive packaging in square bottles that is easily recognisable to its fans. Jack Daniels has a very high brand recall and this has been possible because of its qualitative product and extensive promotional policies. Promotions in the Marketing Mix Of Jack Daniels : High sales figures have resulted in greater revenues for brand Jack Daniels. People love this whisky and are willing to pay for it even if it is priced a bit higher than the prices of its competitors.Ī whisky drinker will not compromise on the taste and flavour of his drink and hence the brand has been able to maintain its pricing policy even after such a long period of time. Jack Daniels has adopted a premium pricing policy for its high-end products. It is said that once a person has tasted this brand it becomes impossible for him to drink another brand of whisky. Jack Daniels is a high-quality product loved by whisky drinkers. Price in the Marketing Mix Of Jack Daniels : One can easily find a variant of Jack Daniels in a liquor shop, clubs, pub or bars, hotels and restaurants. The brand has a strong distribution network that helps it in selling its products to most countries with help of Franchisee system. Jack Daniels products are sold in places like United States, United Kingdom, Australia, France and Germany. Since the year 1956, Jack Daniels Distillery is owned by its parent company Brown-Forman Corporation. It has its headquarters base and also its distillery at Lynchburg in Tennessee, US. Jack Daniels is one the most popular and desired whisky brand in the global market and its products are obtainable in most cities and countries of the world.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |